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21 Aug '19

Onam season: Home as Inspiration

Onam season: Home as Inspiration

Onam is one of the festivals that most ushers in childhood nostalgia. From vivid athapookalams in cheerful colors like off white, orange and yellow, the jamandhi and thumbapoo  which fills the flower carpets,fresh fragarance of chembakapoo and mullapoo from the veetumuttam, melodious onappatu (traditional and folk Onam songs)  to mouth-watering onam sadhya(which is my favourite cuisine in the world) comprising of a melange of sweet and sour flavours with delicious payasams that dance on the taste buds throughout the year.
28 Jul '19

An Ode to Colors, Kanjivarams and Unending Nostalgia

Posted by Maithri Anand

An Ode to Colors, Kanjivarams and Unending Nostalgia

The choice of an interesting story for the next blog has left my mind-boggling for quite some time. And as always what matters the most is the one closest to the heart.

Like the fresh fragrance of fresh chembakapoo at the garden of my ancestral home, the Kesari from the kitchen that reminds me of my Amma’s favourite colour-orange. The love has been sown and grown in my soul that I chose the same colour combination of Fanta orange with arakku border(rich red) from my mother’s beautiful old kanjivaram for my wedding sari (the traditional 9 yards sari)which is still my most favourite pick in my wardrobe. Interestingly orange is one of my mother in law ‘s favourite colours too.

22 Jan '15

Fashion Miles run in Mili’s life!

Posted by Maithri Anand

Fashion Miles run in Mili’s life!

As Team Mili met team Vedhika over the storyline of Mili movie we decided to give our time and special efforts for ‘Mili’. Extremely motivational plot, fine star cast and an engaging script, one of its challenges has been the portrayal of the different facets of ‘Mili’, well portrayed through the prowess of a multifaceted actress like Amala Paul. 

Shot in and around the landmarks of Kerala’s capital city, Trivandrum like the iconic SFS Cyber Palms Housing Project, Ambrosia Bake house and Vedhika designer fashion store, the film is indeed a beautiful picture reel of the city with smart screenplay and melodious music.

In this much awaited Nivin Pauly and Amla Paul starrer, Mili rises from her 
complexes, anguish and adversities like the phoenix rising from its own ashes! With the selection of an exquisite color palette, textures and textile design patterns like Shibori ,hand block printing  in soft chanderi for Mili’s attire ,by Vedhika designer fashion store, her myriad emotions have been well captured and translated in the journey of her life. Subtle yet strong, simple yet intricate, that is Mili and Vedhika for you! 

So, what costume completes a woman? 

Vedhika reflects the reply through the costumes and climax in this movie!

And what makes a woman self reliant and successful?

Mili would run into your mind, mill the answer and find her way to your hearts!

17 Jan '15

YEH DOSTI - My friends for life!

Posted by Maithri Anand

YEH DOSTI - My friends for life!

The time from Summer to Monsoon scorches and showers a collage of childhood memories.Be it fun time with friends, hometown –hamlet amusements, and heartbeats that drum up during exam results!

 Paying tribute to summertime love,Vedhika label’s first edition of classmates collection ,’ Yeh Dosti’ was launched.Filled with campus colors in the eyes and childlike euphoria in the heart ,the collection was a labour of love,innovation and ingenuity.It sent across stylish whispers that filled campus cacophony and finally made trendy statements at campus runways.Today,Yeh Dosti, is a collection with its own distinct entity and identity,celebrating  colors,culture and creativity!One that is inspired from the designer’s creative nostalgia of two beautiful campuses,trustworthy friends,great gurus and education for not just the intellect,but for the heart and the soul!

The collection wonderfully harmonizes generations of women as envisaged   through Vedhika’s brilliant design oeuvre experienced through each piece in this compilation and latest collections in an extensive range of ladies kurtis ,being launched ,round the clock.

Mostly with the comfort of cottons, the charm of colors , fusion prints and funk prints in new trends -it comprises of stylish readymade kurtis,plus size kurtis, chanderi cotton kurtis,anarkalis,designer salwar sets,tunics,palazzos,ankle legth pants,desi jackets,dhoti pants,skirts ,lace leggings, patialas et al. Mostly in indigenous block prints ,kalamkari, brocades,Chantilly laces,digital prints,art inspired designs,hand embroidery and mirror works this is affordable designer wear to add charm to the wardrobe of the woman next door!!!Smart sarees for work and leisure make the perfect soiree at Vedhika.


All the pieces made at Vedhika Design Cell are a part of the ‘Made in India’ initiative to power India to a proud India of self reliance ,self sufficiency and path breaking innovation.Through online shopping facilities across the globe we have created an Indian breakthrough in world fashion, achieved by our Indo western wear, partywear kurtis ,festive wear and handmade ready to wear attires ,chosen by our friends(clients) from across the planet.
While crafting a collection of ethnic fashion in contemporary and trendy avatars,I pay ode to  indelible memories, each passing year. A tribute to the dreams and nightmares,fears and fantasies, bittersweet memories. Dedicated to all my friends for life! Today, we scream Yeh Dosti hum nahin thodenge..And a vision comes to light… the collection also conjures up friendship, trust and unity!