Vedhika Keralam is a Kaleidoscope of Kerala culture and heritage. it Showcases the beauty of this tropical paradise through inimitable tales of the thread. Every masterpiece designed at Vedhika is a labor of love. it boasts of beautiful motifs, meticulous detailing, and the art of storytelling. The brand is thus a cellular essence of God's own country encompassing nature, art, fables, and folklore, and constitutes a celebration of India's homogeneous diversity.
It speaks the language of elegance and believes in transforming every woman into a diva. And fuses tradition with contemporary thinking by becoming an iconic image of exquisite design and alluring beauty. The artistic expressions rendered through warp and weft are inspired by the art forms of Kerala are recognized by UNESCO.
Maithri Srikant Anand. the visionary brand believes in blending international design with Indian artistry and adheres to the principle of backward integration. She supports business methodologies that ensure fair pricing the use of indigenous materials and promotes local talent.
She also abides by the practice of sustainable waste management in textiles. This ideology forms the foundation of all creative output from the Vedhika design house. And places the brand in alignment with the Indian Government's initiative of 'Make in India'.All this offers a unique shopping experience at Vedhika Boutique.
Vedhika Keralam is a unique collection and a new form of nationalism in design with innovation inspired by culture and craft, across centuries. it appeals to the fashion connoisseur and delights them with vintage handlooms that carry a modern panache. Depending on the intricacy of the designs, it often takes several days to finish weaving just one exquisite piece. And each piece is a unique expression of the artist's talent. The weaver weaves with not just yarn but with sentiment and emotion. Call it Kerala's biggest gift to the global fashion scene. Or the subdued elegance of Kerala.it is a collection that embraces the idea of pride of place and forms our identity. it is truly ab symbol that stems from our soil and made out of our toil. The Kerala Neriyatu is created and curated from the heart, dedicated to every woman steeped in tradition with a tryst of dynamism
This is with the vision of promoting the Textile industry of Kerala and the beauty and diversity of God’s Own Country and its fashion legacy.
This is also an initiative to support our skilled workers, hand block printers, and weavers in hours of darkness and distress.
Vedika boutique in Trivandrum sets a fashion high with Kerala style dress, launching new model dress in Kerala fabrics from time to time.