‘When the plums are soaked in rum and the reindeer is ready to get on the run,

Let’s drape the festive garb and have some fun’

As there is love and music filling the air, this time marks the time of joyful giving. Since childhood, I have strong memories that associate Christmas with the spirit of oneness and affection. My convent school days are reminiscent of this sublime philosophy of the season which fills our hearts and homes with its harmony.

Kahlil Gibran in ‘The Prophet on Love’ mentions that 

“Love has no other desire but to fulfil itself

But if you love

And must needs to have desires

Let these be your desires

To melt and be like a running brook

And sings its melody to the night’

When pragmatism also takes over poetry, we bow down to buying and gifting too. The finery of the season is to celebrate your love –things you love and giving objects of beauty to your loved ones. The power of this love alludes to Ikigai (the reason of being according to Japanese philosophy)and perfect aesthetics that mark the symbolism of the season-subtlety, elegance, charm and beauty.

Keeping in mind this paradigm, We have launched the collection for the season.‘The Flower Carrier’ is a collection inspired by artist Diego Rivera, a Mexican Muralist. The concept of florals in fashion always lends simplicity with symbolism and meaning. Diego’s philosophy embraces this idea in abundance. We have played with the colour strokes in this artist’s palette, with our creativity of using florals in different textures, prints, weaves and hand embroidery. Delving deep into the sublime artwork we have used colors that are portrayed in many of his works, enhanced with modern interpretations. The idea is expressed in gowns, designer sarees, simple lehengas, anarkalis and salwar suits.

The luxurious appearance of laces, organzas and silks (habutai silk, georgette and uppada silk) have accentuated the beauty of the collection. Pastel hues with intricate handwork using matte finish sequins, metal trims, French bullion knots, resham work, cut beads, cutwork, antique zardosi are the highlights of the collection.

Dainty frocks and festive gowns with florals and pretty pastels make the little Queen collection, befitting for the little princesses of our homes. Ready to wear designer blouses add a quirky element to an old wardrobe with a zest of newness.

Three well-known women icons who share years of bonding, friendship and camaraderie with me are the face of the collection. Actress Ahaana Krishna, Classical dancer, Deepthi Vidhu Pratap and singer, Kaanjana Sreeram have carried the ensembles with abundant grace.

Before this story of mine draws close I anchor the lines that lie close to my heart this holy season-

“To wake at dawn with a winged heart

And give thanks for another day of loving ;

To return home at eventide with gratitude

And then to sleep with a prayer 

For the beloved in your heart

And a song of praise on your lips .” (Kahlil Gibran)

And I deeply cherish the wishes beneath our wings may find its winds.

Season’s Wishes 


Maithri Srikant Anand