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28 Jul '19

An Ode to Colors, Kanjivarams and Unending Nostalgia

Posted by Maithri Anand

The choice of an interesting story for the next blog has left my mind-boggling for quite some time. And as always what matters the most is the one closest to the heart.

Like the fresh fragrance of fresh chembakapoo at the garden of my ancestral home, the Kesari from the kitchen that reminds me of my Amma’s favourite colour-orange. The love has been sown and grown in my soul that I chose the same colour combination of Fanta orange with arakku border(rich red) from my mother’s beautiful old kanjivaram for my wedding sari (the traditional 9 yards sari)which is still my most favourite pick in my wardrobe. Interestingly orange is one of my mother in law ‘s favourite colours too.

Dancer deepthi in 9 star Vedaa kanjivaram silk

Every season (especially July to September)we witness brides choosing their favourite colour, design and concept for their wedding sari. Each bride from more than being a mere client becomes so close to our heart and a part of Vedhika family that helps us understand her penchants better. This helps us In making the priceless moments in one’s life aesthetic worthy to cherish just like most of ours. Matte finish brocades, Kovai concepts, wedding patly styles, tissue blends, Kanchi banarasi and so on are some innovations.  Every sari is handcrafted with divine purity and presented with prayers and good wishes. The nine star Vedaa branded kanjivarams from Vedhika is always a legacy and treasured heirloom.

Magenta sari

The love affair with handwoven classics especially kanjivarams is one that is timeless. I'm always grateful to my grandmothers for the impeccable and striking pattu paavadas they have gifted me as a young girl infusing in the good taste of colours,  tones and combinations. I recall my grandmom once telling me the beauty of an onion pink for its pastel subtlety and a grey for the refinement it holds when I was around 10 years old. As a teenager, I thought offbeat colours are cool and over the years I have a fondness for unusual hues. As an ode to these fancies,  apart from sarees I create some interesting colour palettes in salwar sets, kurtis and lehengas as well. These are embellished with hand embroidery with fine laces and trims making it a designer garment.

From my personal end, I'm preparing my blouse for amma’s  MS Blue kanjivaram sari(the colour synonymous with the legendary Carnatic musician MS Subbalakashmi )  with half diamond kumkum red border for my son Vaibhav’s first birthday celebrations. I’m reminded of the lavender with coffee brown border silk paavada blouse lovingly chosen and gifted by my maternal grandmother as I drape the pattu veshti around Vaibhav’s little tummy.